Word Definitions.

Representation - The act of representing or the state of being represented.

Stereotype - A widely held but fixed and oversimplified image or idea of a particular type of person or thing: "sexual and racial stereotypes".

Target audience -  In marketing and advertising, a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.

Language - The method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way.

Institution - A society or organization founded for a religious, educational, social, or similar purpose.

Genre - A category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter.

Conventions - Behavior that is considered acceptable or polite to most members of a society.

Denotation -  The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Cover Lines - Cover lines are short statements found on the cover of the magazine that allude to or describe the articles inside.

Masthead -

The title of a newspaper or magazine at the head of the front or editorial page. Connottion - An idea or feeling that a word invokes for a person in addition to its literal or primary meaning.